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Sony — ULT, still from the campaign

Sony — ULT

A launch campaign for Sony’s ULT range set in a magenta world of its own — dunes, dust and low gravity, cut against a night rooftop in the real one.

What I heldMusic
01 Look-dev
02 Modelling & shading
03 Lighting
04 Comp direction

Art direction and 3D across the campaign: the world, its light, and the product frames that sit inside it.

The films

30″

Stills

06 frames
A figure in a white suit crossing a magenta dune
Close on a puffer jacket and goggles in pink light
A crater of pink dust, no horizon
A rooftop crowd at night, the city lit behind the glass
A figure wrapped in blue smoke under concrete columns
The magenta world in wide shot, one figure walking it

Role

Art Direction & 3D

Direction

Igor Leśniewski

DOP

Khatsarevich

VFX / Production

Abyss Digital

Year

2024

Directed by Igor Leśniewski · DoP Khatsarevich · CGI and VFX by Abyss Digital