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K1X — Snipes, still from the campaign

K1X — Snipes

One hundred people on set. Fifty VFX artists. Alien SFX makeup, sports choreography, 3D scanning on set, and a CG basketball arena out of the Dune universe projected live behind the cast rather than added afterwards. One month of post-production.

What I heldSport
01 Look-dev
02 Boards & key frames
03 Lighting
04 Grade supervision

The production ran on an ambitious idea rather than a comfortable budget, and it pulled the creative, artistic and production community in Warsaw together around one film — made to reset what a sports brand advertisement is allowed to look like.

The film

1:55

Stills

06 frames
The CG arena in wide shot, its ring of lights above the court
A player in alien prosthetic makeup, teeth bared under a red cap
The sole of a K1X shoe, green tread against the night city
Two players rendered as green energy, mid-contest
A sphere of light forming at the hoop
Silhouettes on the court inside a storm of blue lightning

Role

Art Direction

Direction

Shapxo

DOP

Khatsarevich

VFX / Production

Abyss Digital

Year

2024

Produced by BWGTBLD and Side Productions · Creative by Presence GmbH · VFX by Abyss Digital

Process

Behind the scenes

One hundred people on set, fifty VFX artists, one month of post.

The cut runs from the prosthetic makeup chair through the green-screen shoot to the tracking and comp the arena was built on.

Makeup chair to comp