Klopotenko
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Under Armour — Magnetico 6, still from the campaign

Under Armour — Magnetico 6

A launch film for the Under Armour Magnetico 6 built entirely in CG, on the one idea the boot is named for: magnetism. No pitch, no player — a boot, a field of iron filings, and the forces between them.

What I heldCreative
01 Concept
02 Visual language
03 Film & stills
04 Rollout

Look-dev, simulation and lighting: the magnetic field lines that gather and split around the boot, the grass sims it lands in, and a set of product frames finished to catalogue standard.

The films

19″

Stills

06 frames
The boot at the centre of a vortex of iron filings, field lines curling around the sole
A pair of Magnetico boots standing in a dense field of iron filings
Three-quarter view of the boot, magenta Under Armour logo catching the light
Macro on the studs and soleplate against a dark gradient
The Under Armour logo in magenta across a dark curved form
The soleplate seen head-on, studs lit from behind

Role

Creative Direction

Direction

Yaroslav Klopotenko (CD)

DOP

Khatsarevich

VFX / Production

Abyss Digital

Year

2026

CGI and post-production by Abyss Digital

Process

Behind the scenes

The field lines are simulated, not drawn.

Two passes out of the build — the grass simulation in its grey clay state, and the magnetic field resolving around the sole.

Magnetic field solve
Grass simulation, clay pass