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PUMA — A$AP Rocky, still from the campaign

PUMA — A$AP Rocky

A design collaboration directed by Shapxo and co-directed by A$AP Rocky, shot in a single day and asked to carry an entire campaign world — the Mostro, the jewellery, the racing graphics — out of post.

What I heldMusic
01 Look-dev
02 Boards & key frames
03 Lighting
04 Grade supervision

We modelled the Mostro and the campaign looks from scratch, rigged and animated the motorcycle stunts for the packshot, built a custom 3D jewellery chain around a rider, designed the A$AP × PUMA racing decals, and built the transitions the film runs on — across three weeks of post-production.

The film

1:00

Stills

06 frames
A$AP Rocky in a PUMA jacket and glasses, green bubblegum held mid-blow
The custom A$AP chain built in 3D, chrome letters against black
A motorcycle in a warehouse, beams of light cutting across the floor
A rider silhouetted on a dune at dusk
The PUMA Mostro, shot as a packshot above the sock line
The full cast and their bikes lined up against an evening sky

Role

Art Direction

Direction

Shapxo · co-dir A$AP Rocky

DOP

Nikita Kuz

VFX / Production

Abyss Digital

Year

2024

Directed by Shapxo · Co-directed by A$AP Rocky · DoP Nikita Kuz · Produced by Dreambear Productions · VFX and CGI by Abyss Digital

Process

Behind the scenes

Shot in one day, post-produced in three weeks.

The transitions are part of the work, not an effect laid over it — which is most of what the three weeks went into.

One day on set