Klopotenko
← All projects (06 / 13)
Parions Sport — FDJ Campaign, still from the campaign

Parions Sport — FDJ Campaign

Seven sports, seven visually distinct worlds — each with its own pace, style and atmosphere, built so that no two read as the same film with a different subject dropped in.

What I heldSport
01 Look-dev
02 Boards & key frames
03 Lighting
04 Grade supervision

Six weeks of preparation stood behind three shoot days on motion control and greenscreen. AI-driven concept development ran alongside, and dozens of design decisions were settled between the creative and technical teams before a frame was shot.

The film

30″

Stills

06 frames
Extreme close-up of an eye, the arena reflected in it
A basketball world rendered in heat-map orange and blue, a player mid-drive
Two Formula cars racing across the skin of a forearm
An MMA fighter at the cage under arena light
A skier cutting through a red cave of snow and smoke
A football hitting the net, the strike still burning

Role

Art Direction

Direction

Shapxo

DOP

Jeff Bierman

VFX / Production

Abyss Digital

Year

2025

Directed by Shapxo · DoP Jeff Bierman · Produced by Caviar Paris · Post-production by Abyss Digital

Process

Behind the scenes

Seven sports, seven visually distinct worlds.

The making-of runs through the build of each world — texturing and lookdev alongside the finished CG and the plates it was cut against.

Seven worlds, from texture to plate